91: Klass act?

I really don't have anything against Myleene Klass. She always seemed to me to be the one with durable talent in Hear'say, and her classical training gave her an edge that others didn't possess. Recently though, she seems to me to have become the epitome of televisual dumbing down. Not only is she ubiquitous to the point where it is almost easier to count the shows she isn't presenting or being featured in, but she appears to have decided that having the "common touch" means that she has to call everyone "sweetheart". I hope it is not just me, but this young woman is surely in possession of a wider vocabulary, and doesn't it come across, in any case, as just a tad patronising?

Of course I don't know her personally and I have little doubt that Myleene is a lovely person in real life, so what I am bemoaning is her TV "persona": the personality facade behind which the real Myleene lurks. She may be the newest kid on the meedja block, but she is also in real danger of rushing unnecessarily rapidly towards her sell by date.

Latterly Miss Klass can be seen in virtually every single commercial break as one of the M&S advertisment posse alongside, amongst other stalwarts, the long lasting, Twiggy. Myleene recently provided the educated "totty" in Last Choir Standing; played second fiddle to Gok Wan in his latest televisual vehicle, Miss Naked Beauty, in which she appears to be wearing rather more slap than Auntie Gok should really approve of for his potential ambassadors; hosted Divas 2 yesterday evening; and is about to take over from Nicky Hambleton-Jones on (How To Look) 10 Years Younger. Poor Nicky's wings didn't spread any further than presenting this rather cruel and yet obvious programme that offered the scalpel as an easy way of retrieving faded looks and still she found herself dumped for the (7 years) younger model. There's a lesson there surely?

Myleene is losing her Klass. She is becoming just another girl done good pseudo personality with seemingly little discernment about the work she chooses to do. Of course she is a working mum too, a perfect one at that, displayed Demi Moore like holding her distended belly on the front of a magazine, yet just weeks later slipping effortlessly into the slinky designs she sports for her presenting projects. Does anyone remember the crumpled black binliner on one episode of Last Choir Standing.

Her almost impossible decision must have been whether to cash in on her current popularity and go for the quick cash or to play for keeps. Perhaps she has a game plan and we won't after all be seeing much of her in a few years. For her sake I trust that she has worked this all out and is just making well-payed hay whilst the celebrity sun shines. Otherwise Klass won't last.